Landscape
The purpose of the campaign is to sell tickets to the event. Marketing strategies include direct mail, signage, online banners and television commercials. The target market is Swimming Australia’s club membership, sport fans, families and the general public.
Result
The trials are in preparation for the world championships in Rome. The graphic is hero and team focused to inspire the swim stars of the future whilst remaining consistent with previous campaigns. Most importantly, it’s easy to understand – the Colosseum is full of water.